Process
In our ongoing, global partnership, we collaborate with these startups to validate their ideas from a business and product perspective, across multiple markets. We call this the solidification phase – if startups pass, they raise funding for an MVP. As one, tightly-knit team, we work together in a series of three sprints to: identify user-driven insights and opportunities; define the idea and value proposition; and then prototype and validate it to help the Icon startup present their pitch to the MVP committee.
