Sprinting to start up
Case
Bringing new ideas to market in an ongoing, global collaboration
Client
Tap In
Year
2018
Industry
Online marketplace, eCommerce
Services
Digital Design
Business Design
UX Design
Design Research
Service Design
TapIn, a start-up studio backed by an American multinational healthcare leader, has partnered with Squaircle to translate ideas into concrete, innovative business propositions. Together we’ve already helped three startups validate their ideas and raise funding for an MVP.
Process
In our ongoing, global partnership, we collaborate with these startups to validate their ideas from a business and product perspective, across multiple markets. We call this the solidification phase – if startups pass, they raise funding for an MVP. As one, tightly-knit team, we work together in a series of three sprints to: identify user-driven insights and opportunities; define the idea and value proposition; and then prototype and validate it to help the Icon startup present their pitch to the MVP committee.
Concept
To date, we've accompanied three projects from start to solidification, incorporating extensive user research and design thinking tools to ensure the development of human-shaped health products that fit the market. By working in sprints within pre-defined timeframes, we’re able to rapidly explore opportunities. Every sprint ends by generating tangible deliverables that can be evaluated at an early stage to reduce uncertainty and limit risk.
A student driven mobile app
How to enhance student life with a mobile app
When students stay connected, they succeed.
Impact
Three for three: each project has successfully passed the solidification phase and raised funding for an MVP. We look forward to bringing more great new ideas to life together!
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