FLYJAC
LOGISTICS
BRANDING
SERVICES
Brand Audit & Assessment
Sales Collateral
Identity
Visual Branding
Website Development
Social Media
Video
Signage
BACKGROUND
Recognizing a Need
In the face of a changing market, FLYJAC Logistics recognized a need to reengage and educate their customers about their new service offerings and product lines. The fourth-generation, family-owned business is built on strong values, which includes providing the highest quality service within their industry. Because of this, the company needed to ensure its customers understood that they offer much more than just freight and logistics; their new services support a future-oriented, tech-fueled need.
Creating a Fresh, Consistent Identity That Can Be Represented Everywhere..
A New Identity Embracing History and Customers.
As part of our discovery and immersion process, for themselves moving forward: a modern, refreshed voice that welcomes and educates customers while staying true to the mission of the company. We help in creating new sales collateral and a new, responsive website as an extension of their brand by using elements like custom photography, employee headshots, and new elegant typography and colors brought their work to life.
Detailed, photo-rich case studies humanized FLYJACK for a modern audience push the brand in a new direction while maintaining equity found in the company’s history. As part of our deliverables, we try to create a suite of templates for one sheeters, business cards and presentations.
Constructing a New Brand from the Inside Out..
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