thumbnail image
  • …  
      • …  
            • Rebranding a global logistics company to be a viable competitor in a tech-fueled industry, while keeping the customer first.

              Generating brand awareness for FLYJAC Logistics through sales collateral, video, web, and social media.

            • FLYJAC

              LOGISTICS

              BRANDING

              SERVICES

               

              Brand Audit & Assessment

              Sales Collateral

              Identity

              Visual Branding

              Website Development

              Social Media

              Video

              Signage

              BACKGROUND

              Recognizing a Need

              In the face of a changing market, FLYJAC Logistics recognized a need to reengage and educate their customers about their new service offerings and product lines. The fourth-generation, family-owned business is built on strong values, which includes providing the highest quality service within their industry. Because of this, the company needed to ensure its customers understood that they offer much more than just freight and logistics; their new services support a future-oriented, tech-fueled need.

              Creating a Fresh, Consistent Identity That Can Be Represented Everywhere..

            • A New Identity Embracing History and Customers.

              As part of our discovery and immersion process, for themselves moving forward: a modern, refreshed voice that welcomes and educates customers while staying true to the mission of the company. We help in creating new sales collateral and a new, responsive website as an extension of their brand by using elements like custom photography, employee headshots, and new elegant typography and colors brought their work to life.

               

              Detailed, photo-rich case studies humanized FLYJACK for a modern audience push the brand in a new direction while maintaining equity found in the company’s history. As part of our deliverables, we try to create a suite of templates for one sheeters, business cards and presentations.

            • Constructing a New Brand from the Inside Out..

            • We help brands find their voice. Recharge their identity. Even introduce themselves to the world.

            • Like what you

              see? Let’s work

              together!

              Get in touch with

              business@squaircle.co

            • Related Cases

              Refreshing an established brand​

              Developing a strong identity to keep up

              A design system to enable future growth

              Creating better customer experiences more efficiently

            • Transformation is

              constant – not

              digital.

              To succeed, you have to stay relevant – and to stay relevant you have to keep changing. Here’s how.

              Read more on Matters

            All rights reserved.

            © 2018 Squaircle.

              All Posts
              ×
              Cookie Use
              We use cookies to ensure a smooth browsing experience. By continuing we assume you accept the use of cookies.
              Learn More