Refreshing an established brand to keep up with the evolving market place.

Redhawk Group LLC develops an effective and efficient sales & revenue function within today's growing technology company is both science & art and they know exactly what it takes to win. After almost 30 years in service, they wanted to refresh their brand and sought Squaircle’s help creating an updated and authentic identity to carry its mission forward.

Redhawk has spent over 30 years establishing its name and stellar reputation. So we knew that the challenge would be to find a way to update, polish and strengthen their brand while maintaining its rich heritage.

After spending time with the leadership team, our recommendations included a few primary adjustments for positioning the name and identity. That included emphasising the “REDHAWK” in the company’s logo, to continue building on the proud name has become synonymous with quality and trust.

The complete identity system, messaging guidelines, style guide and marketing collateral all allowed Redhawk to grow and expand its mission, while establishing a recognisable brand in the bay area.