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            • Refreshing an established brand to keep up with the evolving market place.

              Developing a strong identity that match the growing importance of its mission to connect North American market.

            • REDHAWK GROUP

              BRANDING

              SERVICES

               

              Discovery & Immersion

              Logo & Identity

              Collateral

              Style Guide

              Website Development

               

               

               

              BACKGROUND

              A Solid Foundation

              Redhawk Group LLC develops an effective and efficient sales & revenue function within today's growing technology company is both science & art and they know exactly what it takes to win. After almost 30 years in service, they wanted to refresh their brand and sought Squaircle’s help creating an updated and authentic identity to carry its mission forward.

            • CHALLENGE

              Maintaining a Trusted

              Brand

              Redhawk has spent over 30 years establishing its name and stellar reputation. So we knew that the challenge would be to find a way to update, polish and strengthen their brand while maintaining its rich heritage.

              Developing a strong identity that aligns with the evolving market place, through a refreshed brand that can be marketed by agents across the West Coast.

              SOLUTION

              Representing a

              Mission and

              Community

              After spending time with the leadership team, our recommendations included a few primary adjustments for positioning the name and identity. That included emphasising the “REDHAWK” in the company’s logo, to continue building on the proud name has become synonymous with quality and trust.

            • RESULTS

              Staying fresh for the

              future

              The complete identity system, messaging guidelines, style guide and marketing collateral all allowed Redhawk to grow and expand its mission, while establishing a recognisable brand in the bay area.

            • Transformation is

              constant – not

              digital.

              To succeed, you have to stay relevant – and to stay relevant you have to keep changing. Here’s how.

              Read more on Matters
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            • Like what you

              see? Let’s work

              together!

              Get in touch with

              business@squaircle.co

            • We help brands find their voice. Recharge their identity. Even introduce themselves to the world.

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