The connected landscape present new opportunities to consumers
Defining the experience of a Connected Lifestyle, a new IoT ecosystem
The Grand Mall, Velachery
Digital DesignBusiness DesignDesign ResearchService Design
Technology startup QuantumConnect saw the opportunity to position itself as the leader in the growing smart city market with a new line of presenting connected lifestyle to consumers. They teamed up with Squaircle to define the future strategy, service experience and app for their new IoT product, the QuantumConnect.
To guide QuantumConnect through the ocean of information about IoT (Internet of Things) trends, we condensed our research and interviews into future scenarios: what would life look like in 2020? And what part would QuantumConnect in it? Together we defined the collection’s value proposition, and looked towards the service experience. We helped QC understand its different users’ wants and needs through interviews and co-creation sessions with end-customers and suppliers alike, and mapped a new service journey taking all of their users into account: from window-shopper and potential buyer, through to follow-up loyalty programs.
After developing and validating a range of concepts, our mobile service ‘Connected Lifestyle’ was chosen as the first idea to be implemented.
We branded the solution, including naming and logo, and created the interactive and visual language for the tool, highlighting key information elements for an easy to use interface. By co-creating with the Quantum team, we helped them take full ownership of the concepts, and incorporate them into their own internal innovation pipeline.
Integrated Ordering and Payments
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With Connected lifestyle, Squaircle helped Grand Mall establish the perfect foundation for a strong business model in partnership with QuantumConnect, marking the beginning of a successful relationship that has a substantial business impact.
‘The experience’ is now the key strategy driver behind customer focus, while The Grand Mall has become a new benchmark for the premium ground experience within the retail industry.
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