Big wins for home financing
Redesigning India’s first digital home loan platform that assesses you like lenders.
What's the story...
“We are on a mission to turn every Indian’s dream of owning a home
into reality by providing easy access to, and expert guidance on, home loans."
- Atul Prakash, Founder and CEO
Valucirlces Data Solutions
Digital StrategyWeb & Experience Design
Front & Back end development
Content & Marketing Management
Customers think of themselves as home-buyers while banks see them as “mortgages.” We map the first-time buyer customer journey and identify innovation opportunities, using multiple research methods to bridge the gap between banks and their customers.
By mapping the customer experience against activities performed by the bank, we identify potential opportunities to innovate and increase value via automation:
To unlock the value that digital can bring to the mortgage customer experience, Squaircle Digital carried out research with first-time homebuyers to understand the goals, perceptions and values related to the end-to-end journey of buying a home from the first-time homebuyers’ perspective.
To build contextual understanding of the home buying journey, Squaircle Digital applied a combination of desk research, netnography, depth interviews and guerrilla research, which involved interviewing participants who had recently been through the mortgage process. We uncovered some valuable insights.
By understanding the end-to-end journey from the customer’s perspective, financial institutions can engineer a seamless home buying experience and capitalize on innovation opportunities by shortening and simplifying the application process through smart use of existing data, intelligent document scanning, or by tracking end-to-end progress.
By co-creating with the Valucircles team, we helped them take full ownership of the concepts, and incorporate them into their own internal innovation pipeline. But it starts with believing in customer research, and having confidence that the way you do research extracts the kind of insight that truly transforms the customer experience.
Reimagining The Home Buying Experience
To unlock the value that digital can bring to the mortgage customer experience,
So, we set out to change how India takes home loans.
Creating a vision to turn every Indian’s dream of owning a home into reality by providing easy access to, and expert guidance on, home loans with an actionable strategy on how to shift its services to become more user-centric.We took our lifetime experience in home financing and made sure our priority is to always offer the best service and the greatest peace of mind to first-time borrowers.
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