Problem
The real bottleneck is narrative—and upstream of that, clear positioning. Strong products fail to land when buyers, investors or teams cannot quickly understand their value.
The 80/20 Program
Get 100%
out of AI.
A dedicated sprint program for storytelling, product positioning & AI readiness for brands and businesses preparing to launch, reposition or enter a new market.
You pick one route — Brand, Website, Product or Market. One priority outcome, agreed deliverables, a fixed finish.
The scoping call establishes your business challenge, the priority outcome and whether a scoped engagement fits.
See the full journey80
AI does this
The production layer: drafts, layouts, variants and rollout. AI-assisted execution covers the compressible work across marketing, branding, design and sales.
20
We do this
Research, senior judgement, context and narrative. We decide what is true and worth saying, set the direction, then build the system your team keeps using.
Thesis
Use AI for the compressible execution layer. Invest senior human judgement in the decisions that create direction. Then hand over a system the company can keep using.
How it
works
9 weeks · fixed end date
01Decide
Knowledge download
An AI-guided questionnaire gathers the evidence, context and ambitions we need—without starting with weeks of meetings.
02Decide
Masterclass
One focused session aligns company leadership on the opportunity, the priority audience and the outcome that matters.
03Decide
Strategy session
A 90-minute working session with Squaircle leadership turns the evidence into a clear narrative and route forward.
04Make
Build
We create the narrative, identity, agreed commercial materials and AI workspace as one connected system.
05Release
Handoff
Recorded guidance, templates and practical enablement give your team what it needs to continue confidently.
06Release
30-day check-in
We return after handover to confirm adoption, answer questions and resolve anything blocking the system.
What you
walk away
with
01
Narrative and positioning for the agreed priority audiences.
02
An individual 90-minute discovery and consulting session with Squaircle leadership.
03
A usable visual identity system and the selected priority digital experience.
04
A copy bank and templates for the channels your company actually uses.
05
A pitch or sales deck tuned to the agreed commercial narrative.
06
An agreed AI workspace with approved company context, templates and usage guidance.
07
A before-and-after summary for the leadership team.
Choose one route
Four ways to focus the build.
You select one route and one priority outcome with us during scoping. Deliverables, boundaries, responsibilities and acceptance criteria are agreed in writing before kickoff.
Route 01
Why should customers choose you?Brand
- Audience, positioning and narrative
- Messaging and usable identity system
- Guidelines, templates and approved company context
A clear, differentiated brand ready to use.
Route 02
Why should visitors take the next step?Website
- Conversion journey and agreed page scope
- Page copy, design and build
- Launch, measurement and handover
A focused website built around one commercial journey.
Route 03
Why should customers use you again?Product
- Priority user journey and success measure
- Concept, interaction and testing
- Tested prototype, findings and roadmap
A tested prototype for one priority experience.
Route 04
How will the right customers find and buy you?Market
- Buyer, proposition and launch focus
- Sales materials and initial campaign assets
- Activation plan, templates and handover
A market-ready launch system your team can activate.
Commercial terms
Defined scope.
Fixed finish.
01
Included
One selected route, one priority outcome, agreed deliverables, senior strategic direction, design and a practical handover.
02
Your inputs
Access to decision-makers, existing evidence and materials, timely feedback, and the people needed to approve each stage.
03
Decision points
Direction is agreed at the end of week 3. The work is approved for release at the end of week 7.
04
What you own
The completed assets and guidance, plus an agreed AI workspace with approved context, templates and usage guidance.
Starting at
$5,500
One company. One selected route. One priority outcome. The final deliverables and fixed fee are confirmed in writing before kickoff.
No retainer. No embedded relationship. A fixed end date.
View pricingSelected
work
All work
5ST3PS
A restrained identity and website helped frame the firm’s strategic advisory offer with greater clarity.
Read case study
OneMagnify
A clearer path from awareness to qualified engagement, with a design system the team can extend.
Read case study
HemNxt · Hem Securities
Branding, website and a new mobile app UI/UX for Hem Securities' new-age brokerage.
Read case study
Babyshop · Landmark Group Malaysia
With Landmark Group Malaysia, we reimagined Babyshop's trading and non-trading websites as one brand-new site.
Read case studyWho you
work with
Every strategic session is led by SVK. You work directly with senior judgement across positioning, digital experience and transformation—without layers between the challenge and the person shaping the response.
Meet SVK
Saravanan Vijayakumar
CEO & Founder
Make
the vital
20 count
Book a scoping call, or tell us what your company needs to make clear and bring to market.
See the proof in our workSubscribe
Futures From the Global South
Editorial notes on the vital 20 — what AI can produce, and the judgement that makes it worth producing.
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