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Consark (India)

Building a Predictable, Design-Led Product Engine for a High-Growth Fintech

Transforming Consark’s product execution with a scalable Design Assurance Pod (DAP)

We partnered with Consark to architect and implement a unified Design Assurance Pod (DAP) — a system that brings predictability, velocity, and clarity into the product development lifecycle.

From defining the role of design in Flux and FBC, to building workflows, design systems, and governance models, DAP now enables Consark to ship with higher quality, speed, and alignment across product, engineering, and business.

A fast-scaling fintech needed structure, clarity, and a trusted design system partner

Consark is building the next era of AI-enabled financial automation. But with rapid growth came fragmented workflows, inconsistent design quality, and increasing dependency on individuals instead of processes.

The mandate was clear:

Build a repeatable design workflow
Standardize deliverables and quality
Accelerate product shipping speed
Ensure cross-functional alignment
Create clarity for both Flux & FPC roadmaps

This wasn’t just a design engagement — it was an operating system upgrade for the entire product org. Squaircle served as the strategic partner to build, adopt, and institutionalize the DAP across teams.

Our 4-part transformation model

Product Clarity & Experience Mapping

We started with deep discovery across workflows, feature requests, stakeholder expectations, and roadmap uncertainty.

We defined:

Clear experience objectives for Flux & FPC
Prioritized problem statements
Role-aware user journeys
Navigation clarity + cognitive load reduction
Micro-interaction standards
Feature states, system states, and validation patterns

This created a single source of truth for how Consark’s products should look, feel, and behave.

Componentized Design System (DS 1.0)

A scalable system was essential for predictable delivery.

We built a foundational design system including:

Core UI tokens (spacing, color, typography, elevation)
Form components + validation states
Tables, lists, and data-dense views
Notification patterns
Layout grids for dense enterprise interfaces
Patterns for reports, workflows, and financial summaries

The DS now acts as business infrastructure, enabling higher velocity and reducing rework.

Workflow, Governance & DAP Framework

The heart of the project: Design Assurance Pod (DAP)

We operationalized how design should work at Consark:

Intake → scoping → UX → UI → QA → handoff
Design QA protocols
Documentation templates
Role clarity across product, design, and engineering
Weekly design rituals & cross-functional checkpoints
AI-assisted workflows
Versioning & traceability

This brought predictability, transparency, and speed to every feature delivery.

Handoff Excellence & Cross-Team Enablement

Before rolling DAP org-wide, we ensured:

Pixel-perfect build-ready screens
Interaction specifications
Edge-case documentation
Figma-to-dev structuring for engineering
Zero ambiguity in states & flows
On-demand design reviews for product & leadership teams

The result:
A smooth, confident shift from an ad-hoc design process to a scalable, future-ready system.

Impact at a glance

A unified DAP framework now embedded into Consark’s product org

Clear experience principles for both Flux & FPC
30–40% reduction in design → dev ambiguity
Faster shipping cycles and smoother sprints
Stronger alignment across founder → PM → design → engineering
DS 1.0 powering all new modules with consistency
Product workflows now predictable instead of reactive
Zero rework during Flux module handoff due to structured QA

© 2026 Squaircle. All rights reserved.

© 2026 Squaircle. All rights reserved.

© 2026 Squaircle. All rights reserved.