Our North Star.

Our North Star.

The future is not a destination — it is a direction.

The future is not a destination — it is a direction.

Why we Exist.

Why we Exist.

We imagine tomorrow’s products, services and businesses — and create them today, side‑by‑side with the organisations courageous enough to lead. 

We imagine tomorrow’s products, services and businesses — and create them today, side‑by‑side with the organisations courageous enough to lead. 

What we're Fighting for.

We keep the planet’s long‑term health at the heart of every brief, so the sustainable choice becomes the default. 

Thriving Planet

Thriving Planet

Next‑Era Government

We help public bodies design services where every citizen’s needs are the product spec. 

We help public bodies design services where every citizen’s needs are the product spec. 

Good Business

We build viable, fair products that serve both the people who use them and the people who deliver them. 

We build viable, fair products that serve both the people who use them and the people who deliver them. 

Healthy Lives

We partner with healthcare pioneers to craft experiences that produce measurably better outcomes. 

Communities for All

We co‑create tools that let communities realise their full potential and grow resilience. 

We co‑create tools that let communities realise their full potential and grow resilience. 

Laser focused on shipping digital products & services.

Laser focused on shipping digital products & services.

We expand human‑centred design to include planet‑centred and ultimately all‑living‑things‑centred design. That shift demands new metrics: progress for everyone over value for a few.

Thriving Planet

Our Design Lens

We expand human‑centred design to include planet‑centred and ultimately all‑living‑things‑centred design. That shift demands new metrics: progress for everyone over value for a few.

Your Part to Play

“You as a designer have a massive part to play.” Whether you’re a policymaker, product leader or creative technologist, we invite you to help steer this direction.

Continue the Journey.

Continue the Journey.

Ready to translate belief into action?

Ready to translate belief into action?

© 2025 Squaircle.

© 2025 Squaircle.

© 2025 Squaircle.