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Hem Securities
Reimagining India’s next-generation trading experience through clarity, speed & trust.
Transforming HemNxT into a modern, intuitive trading platform
We partnered with Hem Securities to redesign their new-age trading app, HemNxT — elevating usability, tightening information architecture, and building a scalable design system for high-frequency retail traders.
A fast-growing brokerage needed a trading app worthy of its reputation
Hem Securities had the technology foundation, but the existing UX lacked:
visual clarity
intuitive navigation
modern interaction design
consistency across order, market, and portfolio flows
Hem partnered with Squaircle to craft a global-standard trading experience that brings trust, speed, and maturity into every screen.
The Approach
Experience Mapping & Trader Behavior Insights
We studied real trader patterns:
heatmaps
depth-of-market flows
order placement cognitive load
risky vs non-risky behavior
→ Resulting in simplified flows and reduced friction.
Re-Architecting Navigation & Core Trading Journeys
One-tap order placement
Cleaner charts & indicators
Consistent market → scrip → action architecture
Information hierarchy optimized for speed
Design System for Trading (DS-T)
We built a component library including:
Tick-by-tick components
Order cards
Market movers
Alerts & watchlist interactions
Risk & margin indicators
Micro-Interactions & Developer-Ready Handoff
Loading states
Edge-case behaviors
System feedback
Dark & light modes
Key Outcomes
40% faster order placement flow
Unified design system across iOS & Android
Cleaner market discovery
Increased clarity for new traders
Seamless handoff for dev teams
